Ten Tips to Create an Effective Blog
Ten Tips to Create an Effective Blog
By Greenstein, Rogoff, Olsen & Co., LLP
In a world of rapid technology growth and development, it has become not only important but essential to submerge yourself in this ever changing world. According to job search site, Indeed.com, the top 10 fastest-growing
job trends of 2010 include Mobile Apps, Twitter, Facebook, Social Media, and Cloud Computing. Social Media experts are in greater demand than ever before. Many of these social media experts have the prime responsibility for creating and maintaining blogs. With thousands of blogs being created each day, where do you start? How do you make your blog stand out? Follow these 10 simple steps to ensure a successful and effective blog.
Start with a Vision.
Before you begin, define exactly what you want to communicate and achieve. Understand your objectives and goals. Be sure it reflects your overall marketing and branding strategy. Consider different channels and features that will help you achieve these goals. If your ideas are broad and you are struggling to focus on something specific, consider creating multiple blogs on different topics.
People normally visit blogs in search of specific information. Give your readers that information. State the purpose of your blog near the top where it can be easily seen. Each blog post should be in line with that description. Focus on delivering original and relevant content.
The more consistent you are with your posting, the more often readers will visit your blog. When starting out, you should post three times a week, eventually working your way up to posts every other day. Commit to keeping it up to date by scheduling your post writing and blog editing time each week. A blog that sits and collects dust is no use to anyone.
Use Catchy Titles.
Catchy titles will draw attention and generate more traffic. Attention-grabbing titles have a higher click-through rate on search engines. A good rule of thumb is to keep your blog title under 10 words.
Don’t Forget to Link.
Don’t be afraid to add links on your blog. Anytime other people, companies, blogs or websites are mentioned, add the link. You may be afraid to send readers away from your blog, but if they are referred to quality information, they will be more likely to return. Always look for opportunities to link your blog with others.
In your blog writing, put a face behind the author by being personal. You can achieve this by using a friendly tone and using pictures of the author or other staff members. Encourage comments and feedback when adding fun features such as polls, surveys and questions. On occasion, run competitions or offer special discounts. Allow moderated comments on your blog as they often create a viral effect. Be sure to respond to comments often and thank readers for their interest. Readers that participate often are more likely to return.
Make Your Blog Memorable
Give your blog a professional look and feel that stands out. Keep your posts simple and interesting. Frequent posts are more effective than long posts once a week. Add an RSS feed feature to your blog. This enables readers to be aware when new posts have been made, returning to your blog often. Use additional mediums to engage reader’s attention such as videos, audio, and images.
Integrate Your Blog.
Utilize other social media networking avenues by adding links between your blog, website, Twitter, Facebook, Linked-In and any other company blogs. For example, when a new post is added to your blog, share the news on Facebook and Twitter. Feature your blog in a press release or company newsletter. Don’t afraid of your blog URL. Use it as you would your telephone number. Put it everywhere.
Don’t be a Salesman.
It’s okay to run an occasional promotion or sale on a product, but be careful how often you do it. You don’t want to appear pushy and overbearing, that is a sure way to lose your reader’s trust. Keep your content highly-valuable, targeted and useful.
Focus on Centers of Influence.
It is good practice to research and comment on relevant industry-related blogs. Develop a network of other related bloggers. Do some off-page optimizing such as adding a blog’s URL to a free blog directory and posting articles on an article directory site.
We hope you found this article about “Ten Tips to Create an Effective Blog” helpful. If you have questions or need expert tax or family office advice that’s refreshingly objective (we never sell investments), please contact us or visit our Family office page or our website at www.GROCO.com. Unfortunately, we no longer give advice to other tax professionals gratis.
To receive our free newsletter, contact us here.
Subscribe to our YouTube Channel for more updates.
Alan Olsen, is the Host of the American Dreams Show and the Managing Partner of GROCO.com. GROCO is a premier family office and tax advisory firm located in the San Francisco Bay area serving clients all over the world.
Alan L. Olsen, CPA, Wikipedia Bio
GROCO.com is a proud sponsor of The American Dreams Show.
The American Dreams show was the brainchild of Alan Olsen, CPA, MBA. It was originally created to fill a specific need; often inexperienced entrepreneurs lacked basic information about raising capital and how to successfully start a business.
Alan sincerely wanted to respond to the many requests from aspiring entrepreneurs asking for the information and introductions they needed. But he had to find a way to help in which his venture capital clients and friends would not mind.
The American Dreams show became the solution, first as a radio show and now with YouTube videos as well. Always respectful of interview guest’s time, he’s able to give access to individuals information and inspiration previously inaccessible to the first-time entrepreneurs who need it most.
They can listen to venture capitalists and successful business people explain first-hand, how they got to where they are, how to start a company, how to overcome challenges, how they see the future evolving, opportunities, work-life balance and so much more..
American Dreams discusses many topics from some of the world’s most successful individuals about their secrets to life’s success. Topics from guest have included:
Creating purpose in life / Building a foundation for their life / Solving problems / Finding fulfillment through philanthropy and service / Becoming self-reliant / Enhancing effective leadership / Balancing family and work…
MyPaths.com (Also sponsored by GROCO) provides free access to content and world-class entrepreneurs, influencers and thought leaders’ personal success stories. To help you find your path in life to true, sustainable success & happiness. It’s mission statement:
In an increasingly complex and difficult world, we hope to help you find your personal path in life and build a strong foundation by learning how others found success and happiness. True and sustainable success and happiness are different for each one of us but possible, often despite significant challenges.
Our mission at MyPaths.com is to provide resources and firsthand accounts of how others found their paths in life, so you can do the same.
Empowering Leaders of Family Businesses
Transcript: Alan Olsen Welcome to American Dreams. My guest today is Lee Brower. Lee, welcome to today’s show. Lee Brower Alan, I’m delighted to be here. Thank you for having me. Alan Olsen Oh, I’m excited for this session night ugly. I’ve sat in classes with you. Management Consulting techniques, strategic planning. And…
Redefining Social Responsibility In The Financial Industry: Our Conversation With David Reiling
See David’s Recent Interview with Alan Olsen: https://www.youtube.com/watch?v=ztdtPfH9RAk&t=2s David Reiling is an accomplished social entrepreneur and innovator in the field of community development finance and financial inclusion. He has been the Chief Executive Officer of Sunrise Banks since 1995, and since then, he has successfully transformed Sunrise Banks into a leading player in the industry,…
NBA All-Star Weekend Economic Influence
Written by Ryan Hickman If you have walked around downtown Salt Lake City recently, you’d come across ginormous signs advertising the NBA. But not just advertisements for the local Utah Jazz, but for the annual pinnacle of NBA events: the 2023 All-Star Game. This annual event envelopes whichever city hosts the events, which include…