Updated October 2021 You can’t go very far without seeing, hearing, or reading about a new startup company. The fact is startup companies are practically a dime a dozen these days in just about every industry, especially the tech industry. Of course, startups will come and go and even some of the most promising companies end up on the scrap heap. Some of the 2021 startups to keep an eye on currently finding success include: Calm, Instacart, Poshmark, Swiftly, Grove Collaborative, and Epic Games. But for all the winners, there are dozens more that are either flailing along or have already died an ignominious death.


What does 2021 hold for the next wave of new startup companies? It’s impossible to predict what the long-term results of these companies will be, but there are a few startups worth paying close attention to as their chances look better than most.

 Artificial Intelligence (AI) startups

Have you heard of SurveyAuto?  It was created by DR. Umar Saif, a Pakistani entrepreneur who explains his product, “SurveyAuto uses a crowdsourcing model and relies on machine learning to decide who reports data, where it is collected, and when and how often it is reported. This reduces cost and minimizes human errors.”

Investors include the Bill and Melinda Gates Foundation.

Healthcare startups

The world has been experiencing a pandemic for a year and half as of fall of 2021, and it isn’t going away anytime soon.  Literally everyone, to one degree or another, is currently concerned with their respiratory health. Take charge of your health by tracking and monitoring your respiratory levels with NuvoAir.  Founded in Stockholm Sweden and headquartered in Boston, MA, NuvoAir involves connecting a spirometer to your smartphone, allowing you to read your lung health in seconds, no matter when or where you are.  Investors include Industrifonden.

Ecommerce STartups

No one likes to wait in any line, but when you’re hungry, the waiting game is that much worse.  Drive-through car lines are getting busier every day, but with Snackpass, you will eradicate most of the waiting time by ordering and paying in advance via cell phone, and your food will be ready and waiting for you when you arrive.  Investors for this startup include Andreessen Horowitz

EdTech Startups

As a result of the 2019 Health Pandemic, plenty of students are still attending virtually rather than in the classroom.  Labster, an online platform, provides a cost-effective way for high school kids from anywhere in the U.S. to third-world countries to perform different kinds of experiments, learn new technologies, and gain practical learning in a safe environment from home.  Experiments in Chemistry, Science and Physics are readily available to all.  Investors include Reach Capital.

fashion startups

Last, but not least, is ERA Timepieces, the maker of unisex luxury watches at an affordable price.  The visible tourbillon, the moving parts usually hidden inside of most any other watch, is one of the many characteristics which set this timepiece apart.  Stars are wearing their ERA watches on the red carpet, and investors include Crowdfunding.

We hope you found this article about which 2021 startups to keep an eye on helpful.  If you have questions or need expert tax or family office advice that’s refreshingly objective (we never sell investments), please contact us or visit our Family office page  or our website at www.GROCO.com.  Unfortunately, we no longer give advice to other tax professionals gratis.

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