Attention Triggers

About Ben Parr

Ben Parr is an award-winning journalist, author, entrepreneur, investor and expert on attention. Through his unique experience as a leading technology writer, venture capitalist and prolific public speaker, Parr has coached dozens of young startups and Fortune 500 corporations on how to get attention for their products. He was named one of the top ten tech journalists in the world by Say Media and named to the Forbes “30 Under 30.”

Parr is the author of Captivology: The Science of Capturing People’s Attention, published by HarperCollins. His book dives into the science of attention, why we pay attention to certain people, products, companies and ideas, and how to capture and retain somebody’s attention. He interviewed dozens of “Masters of Attention” for his book, including Facebook’s Sheryl Sandberg, acclaimed director Steven Soderbergh, Entourage’s Adrian Grenier, Nintendo’s Shigeru Miyamoto and the Mythbusters, along with leading researchers such as Dr. Michael Posner and Dr. Adam Gazzaley. Parr is Co-Founder and Managing Partner of Parrticipation, a consultancy that works with later-stage companies and Fortune 500s on how to capture attention for their launches and marketing campaigns. He is also a columnist for Inc. Magazine and a contributor to CNBC, Bloomberg and .

Previously, Parr was the Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on social media and technology, managed Mashable’s editorial team, and interviewed everyone from Ashton Kutcher to Mark Zuckerberg. He also served as Columnist and Commentator for CNET. Parr’s work has been featured in a variety of media, including CNBC, CNN, Fox News, The Wall Street Journal, NPR and The New York Times.

Parr is a graduate of Northwestern University, majoring in Science in Human Culture and Political Science, and minoring in Business Institutions. He is based in San Francisco, in the heart of Silicon Valley.

SUBSCRIBE US

Subscribe to our newsletter to receive the latest updates and videos of American Dreams

magic coding
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad mini veniam, quis
API, SEO & MARKETING
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad mini veniam, quis
CREATIVE DESIGN
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad mini veniam, quis
WEB DEVELOPMENT
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad mini veniam, quis
The right team for your project
we love what we do
LEADING HEADS

Our team has grown from two to over 15 people, as our agency has expanded and developed over the years. We are based in
New York, USA and our team come from all over the world.

testimonial-team
STEVEN BEALS
Senior Sales Manager

Exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit

testimonial-team
STEVEN BEALS
Senior Sales Manager

Exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit

testimonial-team
STEVEN BEALS
Senior Sales Manager

Exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit

testimonial-team
STEVEN BEALS
Senior Sales Manager

Exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit

Connect with us
Get in touch with Groco.
OUR OFFICE
39159 Paseo Padre Parkway Suite 315 Fremont, California 94538
OUR EMAIL
info@groco.com

PHONE NUMBER
+1 (510) 797-8661