Omni Channel Entrepreneurship | Alexandra Mysoor
Episode Transcript of: Omni Channel Entrepreneurship | Alexandra Mysoor
What omni channel really means is taking a holistic approach to your brand. It’s not being channel agnostic. It’s not just being an ecommerce distribution platform or bricks and mortar or even in some cases catalog Believe it or not, it’s still a very viable business. But how do you then put a digital layer on top of all of it because now it’s about customers having touch points everywhere.
So what do you call the customer in a Bloomingdale’s for example, who is you know, evaluating a pair of shoes taking pictures asking for opinions searching online? What do you call that customer where she shopping? She’s not shopping in the store only and she’s not shopping online only she’s having a brand experience.
And so I think a lot of big brands now understand that’s where the growth is, is understanding digital and how it relates to the customer. And that’s where omni channel really comes in taking a cohesive approach and thinking about the touch points.
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Alan Olsen, is the Host of the American Dreams Show and the Managing Partner of GROCO.com. GROCO is a premier family office and tax advisory firm located in the San Francisco Bay area serving clients all over the world.
Alan L. Olsen, CPA, Wikipedia Bio
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About Alexandra Mysoor
Alexandra Mysoor is an accidental entrepreneur, having started two multi-million dollar businesses out of her home. She is currently incubating her latest business venture, Par Avion, out of Shanth Studio (www.shanth.com), an integrated digital retail studio.
Alexandra’s parents immigrated from India and grew up in the mid-west. She started her first company, a Digital PR agency, at the age of 24. After selling her business and having her first baby, Alexandra and her husband started Generation Orange.
An online retail site selling natural products for babies and the home with minimal environmental impact out of their house and growing it to tens of millions in revenue run rate. She has been featured on NPR, San Jose Mercury News and was named CNBC’s International Young Turk 2008 for her success as a GenY entrepreneur.
Inc Magazine name her a top entrepreneur to watch in 2011 and Huffington Post has named her a top 40 under 40 entrepreneur.
She has also been a showcase speaker at numerous conferences including the Kaufmann Foundation Global Entrepreneurship Week, Digital Hollywood, Internet Retailer and is part of the Extreme Entrepreneurship Tour.
Alexandra also serves on the board of Ideal Living, a multi-billion dollar direct response company. She recently finished filming a pilot for ABC Family entitled Mogulista.
Alexandra holds a B.A. from the University of California at Berkeley in Interdisciplinary Field Studies and is a degree candidate in Fashion Design at the Fashion Institute of Design & Merchandising.