Make Your Mark with Your Own Career Brand

Make Your Mark with Your Own Career Brand

Make Your Mark with Your Own Career Brand

Author: Integrity Career Transitions
When the going gets tough, the tough get…creative. With over 11 million people in the country now out of work and the unemployment rate up to over 9%, competition in the job market is getting hotter than ever.

Gone are the days when waiting for job advertisements to come up or visiting your local employment agency were enough. Jobseekers these days are having to be proactive in their campaign, and more than ever they are having to make sure that they stand out from the competition – or eliminate it altogether.

So, what is the answer? Does a guy or a gal have to don a clown costume or run amok with a pitchfork to get noticed these days? In short, no. There is an easier, and a more legal way, and it is called branding.

Branding is a marketing term which is all about deliberately and consciously creating an image that ‘customers’ can form an emotional attachment to. It is what gives them that warm, fuzzy feeling when they think about a particular product or service or company, and when it comes to the moment of choice, it is what ‘pre-sells’ one commodity over another. In the same way that BMW conjures up images of sleek style and remarkable performance, branding makes your name synonymous with the job that you want and the skills and qualities that a prospective employer needs.

Make no mistake, you have a brand image already, whether you realize it or not – it just might not be one that you are comfortable with. Put yourself in a prospective employer’s shoes – but do it honestly. What would you think of you? Do you see a guy who always does a good job and does it on time, or someone with a ‘can’t do’ attitude who is lacking in motivation? If it is the latter, then maybe now is the time to re-invent yourself.

Honest self-analysis is one of the keys to successful personal branding, and you can make a start on this by taking a good, hard look at your strengths and weaknesses. List your skills, qualifications and experience. Hone in on your positive personality traits. Consider the areas where there may be weaknesses, things that you can address and improve upon. Keep an image in the back of your mind of the person that you want a prospective employer to see when you walk in through the door, and make yourself that person.

Branding is not about eliminating the fun things, the quirkiness, from your personality. It is about recognizing and capitalizing on your marketable qualities, and about growing those qualities to make you even more desirable within the job market. It is about making a personal promise to a potential employer that will make him feel reassured and confident.

When you have a clearer idea of what it is that you want to project to the outside world, verbalize it. Create your own branding statement – a short, succinct statement that sums up what you are best at and what your unique promise of value to an employer is. This is not merely a job title, but a statement that sums up your skills, your abilities and your uniqueness.

Once you have done this, put your branding statement absolutely everywhere – on your business cards, website, blog, Facebook account and anywhere else you can think of. Make your brand part of every offline and online interaction that you have. Research the market and the industry you want to be in, identify potential employers and network your way into the job you want. With a strong brand that not only promises, but delivers, your reputation will precede you and open the doors to that inner sanctum, the ‘hidden’ market.

Created your brand already? What is your promise of value to a potential employer or your killer branding statement?

About the Author:
Todd Bavol
Integrity Career Transitions
info@integritycareertransitions.com
www.integritycareertransitions.com750 South Shipyard Drive, Suite 300, Wilmington, Delaware 19801
Toll Free: 1-302-442-4100 Tel. No.: (302) 504-9960

Article Source: ArticlesBase.com – Make Your Mark with Your Own Career Brand

 

We hope you found this article about “Make Your Mark with Your Own Career Brand” helpful.  If you have questions or need expert tax or family office advice that’s refreshingly objective (we never sell investments), please contact us or visit our Family office page  or our website at www.GROCO.com.  Unfortunately, we no longer give advice to other tax professionals gratis.

To receive our free newsletter, contact us here.

Subscribe to our YouTube Channel for more updates.

Alan Olsen, CPA

Alan Olsen, is the Host of the American Dreams Show and the Managing Partner of GROCO.com.  GROCO is a premier family office and tax advisory firm located in the San Francisco Bay area serving clients all over the world.

Alan L. Olsen, CPA, Wikipedia Bio

 

 

GROCO.com is a proud sponsor of The American Dreams Show.

 

American-Dreams-Show-Accounting-firm-in-ca-cpa-tax-advisors-groco-alan-olsen

The American Dreams show was the brainchild of Alan Olsen, CPA, MBA. It was originally created to fill a specific need; often inexperienced entrepreneurs lacked basic information about raising capital and how to successfully start a business.

Alan sincerely wanted to respond to the many requests from aspiring entrepreneurs asking for the information and introductions they needed. But he had to find a way to help in which his venture capital clients and friends would not mind.

The American Dreams show became the solution, first as a radio show and now with YouTube videos as well. Always respectful of interview guest’s time, he’s able to give access to individuals information and inspiration previously inaccessible to the first-time entrepreneurs who need it most.

They can listen to venture capitalists and successful business people explain first-hand, how they got to where they are, how to start a company, how to overcome challenges, how they see the future evolving, opportunities, work-life balance and so much more..

American Dreams discusses many topics from some of the world’s most successful individuals about their secrets to life’s success. Topics from guest have included:

Creating purpose in life / Building a foundation for their life / Solving problems / Finding fulfillment through philanthropy and service / Becoming self-reliant / Enhancing effective leadership / Balancing family and work…

Untitled_Artwork copy 4

MyPaths.com (Also sponsored by GROCO) provides free access to content and world-class entrepreneurs, influencers and thought leaders’ personal success stories. To help you find your path in life to true, sustainable success & happiness.  It’s mission statement:

In an increasingly complex and difficult world, we hope to help you find your personal path in life and build a strong foundation by learning how others found success and happiness. True and sustainable success and happiness are different for each one of us but possible, often despite significant challenges.

Our mission at MyPaths.com is to provide resources and firsthand accounts of how others found their paths in life, so you can do the same.

Posted in
Mark Gaunya

Mark Gaunya – Where is Health Care Headed

A new course has been charted for healthcare. Now people will be able to compare the quality to the price that they pay for with healthcare. Listen as Mark Gaunya discusses these exciting changes.    Mark Gaunya Biography BIO: Mark is a principal at Borislow Insurance (BI) and the Founder of Captivated Health located in…

Episode 24 The Proposed Inflation Reduction Act

This week we talk about: The proposed Inflation R…

Episode 23 The Chips Bill is Set To Clear

This week we discuss how Senate Democrats are pur…

Episode 22: Joe Manchin Blocks The Build Back Better Bill Again

In this episode we cover, how Joe Manchin blocks The Build Back Better Bill again, Hungary wants to be left alone, more proposed Low Income Housing Credits, and the 3.8% tax expansion proposal is criticized by the real estate industry. Tax Update with Ron · Episode 22, Joe Manchin Blocks The Build Back Better Bill…