Motivating Employees Through Today’s Economic Crisis – Executive Strategies

Motivating Employees Through Today's Economic Crisis - Executive Strategies

Are you motivating employees through today’s economic crisis, you will find some executive strategies below helpful.  Tough Times Call for Tough Measures, Rallying the Troops, Circling the Wagons, Bunkering Down may all seem like maxed-out maxims in today’s ailing economy, but what other rallying cries can today’s executives call on? As layoffs and cutbacks ravage the headlines, is it possible to keep employees motivated to turn a profit, trudge forward, and maintain business as usual? The future seems murky, as the economy has only been weaker at one other point in the nation’s history, an era defined by a moniker of human suffering.

While times may look bleak, there is still work to be done and opportunities to prosper. So how do we best advance in such uncommon hours? We reach down into deeper wells, as profound concerns demand profound solutions, increasing the gravity of your language, and paint a sincere picture of your business amidst the looming historical crisis may actually benefit motivation. Tying daily efforts into larger, global, and historical issues infuses the oftentimes monotonous work environment with a well-founded sense of importance and magnitude.

Highlighting the historic importance of the mission only sets the stage for the real motivational punch. First, employees have to believe that their efforts are needed, and then they have to understand how they can help. Establishing expectations and goals for your staff will serve you well. Begin the journey with a defined destination, and then invite the talents and enthusiasm of the staff to help the organization advance towards its ends.

People want to achieve and want a stake in the advancements with which they are associated. Empowering employees to roll up their sleeves and help out wherever they may be needed could yield unexpected and welcomed results while augmenting motivation. People will passionately throw themselves into an opportunity if they have the skills to succeed and are empowered to try. Encouraging employees to dedicate themselves to the organization’s success regardless of their position will enhance motivation while increasing communication and inter-departmental synchronicity. In such times, decreasing red-tape may increase buy-in and output as employees become motivated to give all of themselves to efforts they have a personal stake in.

Finally, an inspiring leader is keen at pointing out moments of achievement with praise and acknowledgement. As you advance toward your goals take the time to congratulate and praise the good ideas, the late nights, the lunch-less days, and early morning arrivals that keep the organization moving forward, and all efforts to advance the organization should be praised regardless of how rudimentary they may seem.

Great journeys are wrought with peril, loss, suffering, and pain. But they also reap great reward. History has left us with a belief in the balanced equation: The more we put in, the more we gain. Today’s climate is teeming with possibility and hope, but the payout is unlikely to come quickly or easily. The leaders of today’s organizations have a distinct opportunity to sail through and navigate unchartered and rough waters. Those who are successful will maintain a motivated staff regardless of the difficult times ahead.

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Alan Olsen, CPA

Alan Olsen, is the Host of the American Dreams Show and the Managing Partner of  GROCO is a premier family office and tax advisory firm located in the San Francisco Bay area serving clients all over the world.


Alan L. Olsen, CPA, Wikipedia Bio is a proud sponsor of The American Dreams Show.



The American Dreams show was the brainchild of Alan Olsen, CPA, MBA. It was originally created to fill a specific need; often inexperienced entrepreneurs lacked basic information about raising capital and how to successfully start a business. Alan sincerely wanted to respond to the many requests from aspiring entrepreneurs asking for the information and introductions they needed. But he had to find a way to help in which his venture capital clients and friends would not mind.

The American Dreams show became the solution, first as a radio show and now with YouTube videos as well. Always respectful of interview guest’s time, he’s able to give access to individuals information and inspiration previously inaccessible to the first-time entrepreneurs who need it most. They can listen to venture capitalists and successful business people explain first-hand, how they got to where they are, how to start a company, how to overcome challenges, how they see the future evolving, opportunities, work-life balance and so much more..

American Dreams discusses many topics from some of the world’s most successful individuals about their secrets to life’s success. Topics from guest have included:

Creating purpose in life / Building a foundation for their life / Solving problems / Finding fulfillment through philanthropy and service / Becoming self-reliant / Enhancing effective leadership / Balancing family and work…

Untitled_Artwork copy 4 (Also sponsored by GROCO) provides free access to content and world-class entrepreneurs, influencers and thought leaders’ personal success stories. To help you find your path in life to true, sustainable success & happiness.  It’s mission statement:

In an increasingly complex and difficult world, we hope to help you find your personal path in life and build a strong foundation by learning how others found success and happiness. True and sustainable success and happiness are different for each one of us but possible, often despite significant challenges. Our mission at is to provide resources and firsthand accounts of how others found their paths in life, so you can do the same.

Daniel Leidl, PhD is a Managing Partner of Meno Consulting, a consulting firm specializing in leadership development, motivation, organizational culture, and team building. Dan can be reached through


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