How To Stay In Control Of Your Company

stay in control

How To Stay In Control Of Your Company

Have you ever watched the popular ABC program Shark Tank? This “reality” show allows entrepreneurs and business owners to pitch their business ideas or products to five extremely wealthy investors who are successful entrepreneurs in their own right. The panel of “shark” investors even includes Dallas Mavericks’ owner, Mark Cuban. The budding entrepreneurs attempt to convince the “sharks” to invest their own money into the entrepreneurs’ companies in exchange for an equity share of the budding company, or product. On most occasions the sharks ask for more equity than the entrepreneur is offering. Some of these negotiations lead to what would appear to be excruciating decisions by the entrepreneur. In fact, they often walk away from offers because they don’t want to give up such a high percentage.

Give and Take

They need the capital to help start, grow or save their company, but at the same time they don’t want to give up too much ownership. Much like any business owner, they don’t want to lose control of what they have worked so hard to create and build. That is a dilemma that many entrepreneurs face at some point in their existence. All startup companies want to be successful and they often need the financial backing of venture capital, but not at the cost of losing majority ownership in their company. I discussed this issue with Monty Kersten, the VP of Strategy and Business Development at International Network Services and the former President & CEO of VitalSigns. I specifically asked Money what steps should you take to stay in control of your company for as long as possible?

It Starts With Angel Financing

Monty told me that this is one of his favorite topics and he shared his precise plan. Essentially he gave me a step-by-step outline of how one can hold onto ownership of his or her company and still receive the necessary financial backing from venture capitalists. He said many people have a misunderstanding that you always lose control if you give up equity in your company. He said that’s simply not true. “The best approach to use is for an entrepreneur to use angel financing at the beginning if you can.” You then surround that person with a very seasoned and experienced board. The board members also need to be knowledgeable, helpful and loyal.

You Can Keep Control of Your Company

Monty said then when the venture capitalists do come looking to invest you don’t have to sell 50 percent of your company to them. In fact, he said you could sell much less. He said the reason you can do this is because you have built enough value with your angel financing so you don’t have give them half your company. You can sell more like 20 percent. Monty explained to me that that means you’ve got the board in control and even though the venture capitalists come aboard “you still have your colleagues in place that are loyal to you and you still control the issued and outstanding shares if you’ve done it right.

To receive our free newsletter, contact us here.

Subscribe our YouTube Channel for more updates.

Alan Olsen, CPA

Alan Olsen, is the Host of the American Dreams Show and the Managing Partner of  GROCO is a premier family office and tax advisory firm located in the San Francisco Bay area serving clients all over the world.

Alan L. Olsen, CPA, Wikipedia Bio is a proud sponsor of The American Dreams Show.



The American Dreams show was the brainchild of Alan Olsen, CPA, MBA. It was originally created to fill a specific need; often inexperienced entrepreneurs lacked basic information about raising capital and how to successfully start a business.

Alan sincerely wanted to respond to the many requests from aspiring entrepreneurs asking for the information and introductions they needed. But he had to find a way to help in which his venture capital clients and friends would not mind.

The American Dreams show became the solution, first as a radio show and now with YouTube videos as well. Always respectful of interview guest’s time, he’s able to give access to individuals information and inspiration previously inaccessible to the first-time entrepreneurs who need it most.

They can listen to venture capitalists and successful business people explain first-hand, how they got to where they are, how to start a company, how to overcome challenges, how they see the future evolving, opportunities, work-life balance and so much more..

American Dreams discusses many topics from some of the world’s most successful individuals about their secrets to life’s success. Topics from guest have included:

Creating purpose in life / Building a foundation for their life / Solving problems / Finding fulfillment through philanthropy and service / Becoming self-reliant / Enhancing effective leadership / Balancing family and work…

Untitled_Artwork copy 4 (Also sponsored by GROCO) provides free access to content and world-class entrepreneurs, influencers and thought leaders’ personal success stories. To help you find your path in life to true, sustainable success & happiness.  It’s mission statement:

In an increasingly complex and difficult world, we hope to help you find your personal path in life and build a strong foundation by learning how others found success and happiness. True and sustainable success and happiness are different for each one of us but possible, often despite significant challenges.

Our mission at is to provide resources and firsthand accounts of how others found their paths in life, so you can do the same.

Posted in
Mastering Business Growth with Howard Shore

Mastering Business Growth with Howard Shore

Howard Shore, Founder and CEO of Activate Group Inc. discusses managing, even mastering, business growth and the challenges growing quickly can present on Alan Olsen‘s American Dreams Show. Transcript: Alan Olsen Welcome to American Dreams. My guest today is Howard Shore. Howard, welcome to today’s show.   Howard Shore Alan, thank you for having me.   Alan…

Prosperity and Self-Reliance Zealot Steve Alder

Prosperity and Self-Reliance Zealot Steve Alder

From North America to Ghana, Africa, Steve Alder, President of Ensign Global College (, sits down to discuss how a professor helps to build global prosperity and self-reliance on Alan Olsen‘s American Dreams Show. Transcript: Alan Olsen Welcome to American Dreams I’m visiting here today with Steve Alder. Steve, welcome to today’s program.   Steve Alder Thank…

Steve Young on Building an Epic Family Legacy

Retired 49r Steve Young Discusses Building a Family Legacy at the Legacy Builders Event on May 15, 2024 As GROCO celebrates three decades of excellence in family office tax and advisory services, we have developed the Legacy Builders to stands as a testament to the firm’s enduring vision: to transform wealth into a powerful tool…

Leadership, Duty, Honor & Country With Lt. Gen. Mike Barbero

Leadership, Duty, Honor & Country With Lt. Gen. Mike Barbero

Retired US Army Lieutenant General, Michael D. Barbero, discusses leadership, service, duty, honor, and country on Alan Olsen‘s American Dreams Show. Transcript: Alan Olsen Hi, this is Alan Olsen and welcome to American Dreams. My guest today is General Michael Barbero. General, welcome to today’s show.   Mike Barbero Thanks, Alan, how are you? Thanks for having me. It’s…