Six Secrets of Effective Networking


Six Secrets of Effective Networking

What’s in a network? Not your social network, but rather your business network. Networking is a well-known principle that continues to grow in the age of the Internet. Not only do people spend countless hours using their social networks, but also more and more business professionals and companies use digital networking to meet and engage new people and new opportunities. After all, the saying is true that “it’s not what you know, it’s who you know.” While many in the business world know the value of networking, not everyone really knows how to do it right. Networking is an art, and for someone like David Bradford, the current Chairman of the Board of VIEW, his networking experience qualifies him as a fine artist. David, who wrote the book “Up Your Game: 6 Timeless Principles for Networking Your Way to the Top,” discussed his book with me and detailed each of these six important principles. For David, you might say networking is always about what’s “up?”


The first principle David shared with me was the “Start Up” principle. David said that means you should never show up to any kind of business event thinking what’s in it for me. You should start up by giving up. That means you offer what you can without expecting anything in return. David believes strongly in the “law of reciprocity” and he believes favors are paid back eventually.

Show Up

The next principle is simply to “Show Up.” David told me that 90 percent of success comes from simply deciding to show up when you are supposed to be there, wherever that happens to be.

Follow Up

The third principle is “Follow Up.” This is a principle that David excels at. He always takes the time to follow up with the people he meets. David told me that if you meet someone and have a great meeting but fail to follow up within 72 hours that person is likely to forget you and what you talked about. He always tries to follow up within 24 hours.

Stand Up

The fourth principle David follows is to “Stand Up.” That refers to your character. David told me that you should never do anything that would cause someone else to question your integrity or credibility. He said if you aren’t a stand-up person in life then nothing else really matters.

Link Up

Next up is the principle of “Link Up.” David said you should use every opportunity in life to make memorable connections with everyone you meet. David told me that that means you should look for meaningful ways to engage a person and find ways to link up again.

Scale Up

Lastly, David explained his “Scale Up” principle to me and said that you should always look to grow and nurture your network of contacts carefully. That requires spending time and dedication to your contacts and plenty of follow up. It also requires a sincere effort to review and consider each new networking request before just adding them by clicking the “Accept” button and then moving on. Networking is truly an art and it’s an art the David Bradford has mastered. It’s also an art anyone else can master if they put in the work and adhere to these timeless principles.


We hope you found this article about “Six Secrets of Effective Networking” helpful.  If you have questions or need expert tax or family office advice that’s refreshingly objective (we never sell investments), please contact us or visit our Family office page  or our website at  Unfortunately, we no longer give advice to other tax professionals gratis.

To receive our free newsletter, contact us here.

Subscribe our YouTube Channel for more updates.

Alan Olsen, CPA

Alan Olsen, is the Host of the American Dreams Show and the Managing Partner of  GROCO is a premier family office and tax advisory firm located in the San Francisco Bay area serving clients all over the world.

Alan L. Olsen, CPA, Wikipedia Bio is a proud sponsor of The American Dreams Show.



The American Dreams show was the brainchild of Alan Olsen, CPA, MBA. It was originally created to fill a specific need; often inexperienced entrepreneurs lacked basic information about raising capital and how to successfully start a business.

Alan sincerely wanted to respond to the many requests from aspiring entrepreneurs asking for the information and introductions they needed. But he had to find a way to help in which his venture capital clients and friends would not mind.

The American Dreams show became the solution, first as a radio show and now with YouTube videos as well. Always respectful of interview guest’s time, he’s able to give access to individuals information and inspiration previously inaccessible to the first-time entrepreneurs who need it most.

They can listen to venture capitalists and successful business people explain first-hand, how they got to where they are, how to start a company, how to overcome challenges, how they see the future evolving, opportunities, work-life balance and so much more..

American Dreams discusses many topics from some of the world’s most successful individuals about their secrets to life’s success. Topics from guest have included:

Creating purpose in life / Building a foundation for their life / Solving problems / Finding fulfillment through philanthropy and service / Becoming self-reliant / Enhancing effective leadership / Balancing family and work…

Untitled_Artwork copy 4 (Also sponsored by GROCO) provides free access to content and world-class entrepreneurs, influencers and thought leaders’ personal success stories. To help you find your path in life to true, sustainable success & happiness.  It’s mission statement:

In an increasingly complex and difficult world, we hope to help you find your personal path in life and build a strong foundation by learning how others found success and happiness. True and sustainable success and happiness are different for each one of us but possible, often despite significant challenges.

Our mission at is to provide resources and firsthand accounts of how others found their paths in life, so you can do the same.

Posted in
VC Insights From Silicon Valley Veteran Andrew Romans

VC Success With Silicon Valley Veteran Andrew Romans

Andrew Romans, General Partner of 7BC Venture Capital, Author, and University Professor discusses navigating Silicon Valley, venture capital (VC), startup success, and the future of tech investment on Alan Olsen‘s American Dreams Show. Transcript:   Alan Olsen Welcome to American Dreams. My guest today is Andrew Romans. Andrew, welcome to today’s show.   Andrew Romans Thank you so…

How Entrepreneurs Shine by Gino Wickman

How Entrepreneurs Shine With Gino Wickman 

Gino Wickman, Founder of EOS Worldwide and author of “Shine” and “Traction: Get a Grip on Your Business” discusses How to shine as an Entrepreneur on Alan Olsen‘s American Dreams Show. Transcript:   Alan Olsen Hi, this is Alan Olsen and welcome to American Dreams. My guest today is Gino Wickman. To welcome to today’s show.   Gino…

Energy Sector Investments Unveiled by Invito CEO Steve Blackwell

Energy Sector Investments Unveiled by Invito CEO Steve Blackwell

Steve Blackwell, Founder & CEO of Invito Energy Partners discusses unveiling Oil and Gas investments in the Energy sector on Alan Olsen‘s American Dreams Show. Transcript:   Alan Olsen Hi, this is Alan Olsen and welcome to American Dreams. My guest today is Steve Blackwell. Steve, welcome to do a show.   Steve Blackwell Thank you,…

Dental Business Success Unveiled by Kevin Kremer

Dental Business Success Unveiled by Kevin Kremer

Dr. Kevin Kremer, Founder & CEO of Kremer Leadership Institute discusses unveiling success in the dental business on Alan Olsen‘s American Dreams Show. Dental Business Success Transcript: Alan Olsen Welcome to American Dreams. My guest today is Kevin Kremer, Kevin Kevin, welcome to today’s show.   Kevin Kremer Thanks, Alan. Thanks for having me.  …