Baseball Analytics- Business & Game Day

Baseball Analytics- Business & Game Day  “What’s been Cool to Watch over the Years is how the Role of analytics has increased. More and more people are focused on it and we’re capturing data that now before has ever had access to” -Bill Schlough, CIO of the San Francisco Giants

Transcript of : Baseball Analytics- Business & Game Day

Bill

Analytics definitely is a buzzword, and it has played a bigger and bigger role in our business in recent years, and I’d say we look at it in two areas. One is, is the business side, in terms of leveraging analytics to do a better job of serving our sponsors, or to a better job of catering to our fans, the sexy side for most folks is how do we leverage analytics to improve improve our performance on the field. So on the business side, it’s been a lot of fun to be involved in, specially in a ticketing world, a way back in 2000, when I first joined the Giants, we implemented a CRM system, a customer relationship management system that helped us capture more and more data about our fans to understand who our fans were, what they were doing. If you fast forward 15 years, it’s amazing the amount of data we capturing that system today. So if you’re a fan, and you resell your ticket through through the secondary market through StubHub, we’re able to track you know, whether you were successful and what prices were set, and it helps us in I had mentioned earlier dynamic pricing and helps us in determining where we set the market for our tickets in the primary market is leveraging those types of statistics and analytics that were able to capture through sources like StubHub or historical ticketing trends. So the ability for us to to vary our prices. And to cater to those season ticket holders. I think analytics plays a big role. On the baseball side, you know, again, we’ve had a lot of success on the field. And I feel like analytics has had a lot to do with that. We don’t talk a lot publicly about what we do in that space, because we don’t really see the upside in it. To be honest, you know, our goal at the end of the day, is to put a winning product on the field and continue to deliver championships to San Francisco. But what’s been cool to watch over the years is how, you know the role of analytics has really increased, we have more and more people focused on it. And we’re capturing data that that there’s never no one has ever had access to before in the past, you know, way back, you used to see somebody sitting behind home plate with a speed gun tracking the speed of image. And that’s how it used to be today, we’re tracking the speed of pitch with cameras. We’re tracking it at every point along the way from when it leaves the pitchers hand to where it crosses the plate. We’re tracking the ball off the bat, what is its launch angle? What is the speed off the bat, and maybe we’re making decisions and drawing conclusions about a player’s ability base based on the ball off the bat as opposed to how many home runs or RBIs or what their batting averages. And today even with this new what’s called Statcast technology, we’re able to track all the fielders as well, and, you know, players in the field, you know, how fast is an outfielder run? Or how fast as a base runner run around the bases? And do they take the most efficient route to a ball if it’s hit downfield. So were you able to use these statistics to kind of put ratings and numerical values on things we were never able to quantify in the past. So that’s, I’d say the biggest change for us and how analytics plays a big role in how we evaluate talent.

About Bill Schlough:

Bill Schlough currently serves as Senior Vice President & Chief Information Officer of the San Francisco Giants and Chairman of the Board of the San Jose Giants.

Since Schlough’s arrival in 1999, the Giants have been recognized as one of the most innovative teams in sports, playing a pioneering role in the world of HD video, mobile content, ticketing and payment systems. Wireless connectivity has been a primary focus since 2004 when AT&T Park became the first sports facility to provide free Wi-Fi to all fans. Schlough’s IT team has also implemented numerous proprietary analytic tools that helped secure three World Series titles over five years.

An Olympic enthusiast, Schlough is a board member of the Bay Area Sports Organizing Committee (BASOC) and served on the committees for San Francisco’s bids to host the 2012, 2016 and 2024 Olympic Games. His event experience includes assignments at the 1994 World Cup along with Olympics in Atlanta, Salt Lake and Torino, Italy. Previously, he worked as a consultant with Booz-Allen & Hamilton and Electronic Data Systems. More recently, Schlough served as Interim President of the Giants’ Class A San Jose affiliate and was appointed to the team’s board as chairman in 2012.

In addition to his Giants and Olympic activities, Schlough serves on boards for causes with a focus on education and athletics, including Junior Achievement and The Giant Race. He is also an avid supporter of the Giants Community Fund.

Schlough has been honored as Trace3’s 2016 CIO Outlier of the Year, InformationWeek’s 2012 IT Chief of the Year and is a member of Sports Business Journal’s 2010 “Forty Under 40” class of promising young executives in the sports industry. A San Francisco native and Ironman triathlete, Schlough holds a Mechanical Engineering degree from Duke University and an MBA from the Wharton School.

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Alan Olsen, is the Host of the American Dreams Show and the Managing Partner of GROCO.com.  GROCO is a premier family office and tax advisory firm located in the San Francisco Bay area serving clients all over the world.

 

Alan L. Olsen, CPA, Wikipedia Bio

 

 

GROCO.com is a proud sponsor of The American Dreams Show.

 

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The American Dreams show was the brainchild of Alan Olsen, CPA, MBA. It was originally created to fill a specific need; often inexperienced entrepreneurs lacked basic information about raising capital and how to successfully start a business.

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Bill Schlough on Alan Olsen's American Dreams Radio
Bill Schlough

Bill Schlough currently serves as Senior Vice President & Chief Information Officer of the San Francisco Giants and Chairman of the Board of the San Jose Giants.

Since Schlough’s arrival in 1999, the Giants have been recognized as one of the most innovative teams in sports, playing a pioneering role in the world of mobile connectivity, video, ticketing and payment systems. The Giants were the first team to provide free Wi-Fi to all fans beginning in 2004, and Oracle Park is currently the home of the third largest and first 4K-capable video board in MLB. Schlough’s IT team has also supported the baseball operation in implementing an array of proprietary analytic tools that helped the team secure three World Series titles in recent years.

In addition to his technological oversight responsibilities in San Francisco, Schlough was previously named Interim President of the Giants’ Class-A San Jose affiliate and has served as Board Chairman since 2012.

An Olympic enthusiast, Schlough assisted in crafting the technology vision and operations plans for San Francisco’s bids to host the 2012, 2016 and 2024 Olympic Games. His event experience includes assignments at the 1994 World Cup along with Olympics in Atlanta, Salt Lake, Torino, and PyeongChang. Previously, he worked as a consultant with Booz-Allen & Hamilton and EDS.

Schlough serves on the board of Junior Achievement of Northern California and is an avid supporter of Junior Giants, raising over $150,000 through speaking appearances and other fundraisers. Schlough was inducted into CIO.com’s CIO Hall of Fame in 2017, was named Trace3’s 2016 CIO Outlier of the Year, InformationWeek’s 2012 IT Chief of the Year, and is a Sports Business Journal’s “Forty Under 40” alumnus.

A San Francisco native and Ironman triathlete, Schlough holds a Mechanical Engineering degree from Duke University and an MBA from the Wharton School. He resides in Los Altos with his wife, Erin, and sons, Xavier and Quinlan.

Bio Courtesy of LinkedIn

Alan Olsen on Alan Olsen's American Dreams Radio
Alan Olsen

Alan is managing partner at Greenstein, Rogoff, Olsen & Co., LLP, (GROCO) and is a respected leader in his field. He is also the radio show host to American Dreams. Alan’s CPA firm resides in the San Francisco Bay Area and serves some of the most influential Venture Capitalist in the world. GROCO’s affluent CPA core competency is advising High Net Worth individual clients in tax and financial strategies. Alan is a current member of the Stanford Institute for Economic Policy Research (S.I.E.P.R.) SIEPR’s goal is to improve long-term economic policy. Alan has more than 25 years of experience in public accounting and develops innovative financial strategies for business enterprises. Alan also serves on President Kim Clark’s BYU-Idaho Advancement council. (President Clark lead the Harvard Business School programs for 30 years prior to joining BYU-idaho. As a specialist in income tax, Alan frequently lectures and writes articles about tax issues for professional organizations and community groups. He also teaches accounting as a member of the adjunct faculty at Ohlone College.

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