Why Is Integrity So Important for Building Trust?
One of the greatest attributes a business can have is trust. Trust is so important between a company and its customers, as well as between the leaders of a company and the rest of the staff right on down the line. Trust can take a long time to build, but it can be lost in no time at all. One really bad decision can crush all the trust a company has built up with its customers or a company leader has built with his or her employees. That’s why one of the key elements to building trust is integrity.
Joel Peterson – A Lesson in Integrity
I recently spent some time speaking with Joel Peterson, Chairman of JetBlue, founder of Peterson Partners and author of The 10 Laws of Trust. Joel knows a thing or two about building trust. He has enjoyed many years of success in capital investments in several industries. He currently teaches Entrepreneurial Management at Stanford’s Graduate School of Business and serves as a Director of Franklin Covey. Joel also previously served as Managing Partner of Trammell Crow Company and he earned an MBA from Harvard Business School. I asked Joel why is integrity important when it comes to building Trust?
Integrity Is The First Law of Trust
Joel said that the first law of trust is integrity. “I think it’s very tough to build a high trust organization without the leadership having integrity.” Joel then explained that there are actually two kinds of integrity. “One is people do what they say they’ll do; there’s not a gap between what they say and what they do. The second kind is not compartmentalizing your life. It’s very tough to have integrity at work if you don’t have integrity in your personal life.” Joel noted that people can tell when others try to pretend that they have integrity at work but don’t have any integrity in their personal life. “If you want to build a high trust organization, it starts with the leaders having integrity.” If there is hypocrisy, there can’t be any trust.
Integrity in Times of Stress
I also talked with Joel about his experience as a leader and how he has seen firsthand the need for integrity within the organizations he has led or for which he has served as a board member. I asked him to share some situations where having integrity has really helped to establish some important decisions he has had to make. According to Joel, integrity helps the most when things get stressful. When everything is going well everyone feels good and trust is high. However, when things get tough and you are forced to do all the hard things that it takes to make a business work, that is when the trust that people have in you will help you get through those hard times. That’s why it’s so key for the leaders of an organization to have integrity.
To see my interview with Joel Peterson click here
For more on this type of topic click here
Stock Basis Reporting on Form 1099-B in 2011
Stock Basis Reporting on Form 1099-B in 2011 By Ron Cohen, CPA, MST Partner Greenstein, Rogoff, Olsen & Co., LLP See the new Form 1099-B for 2011 that requires “cost basis” information. Form 1099-B 2011 In the past, the client’s sometimes don’t know or can’t find their cost basis in stocks they have sold. Major…
Bond Risks and How Bond Funds Deal With Them
Bond Risks and How Bond Funds Deal With Them A bond is a promise. In return for the money lent to a corporate or governmental borrower, the borrower pledges to make periodic payments of interest at a fixed rate and to repay the original loan after a set period of time. Both the date at…
Meeting the Challenge of College Costs
Meeting the Challenge of College Costs Your child has entered high school and is just four years away from college. It’s time to get serious about figuring out how much it’s going to cost. Based on recent data from the College Board, if he or she goes to a private four-year university, the cost for…
What’s the Real Motivation Behind Keurig Moving Coffee Business From U.S.?
What’s the Real Motivation Behind Keurig Moving Coffee Business From U.S.? By Alan Olsen Just about any large American company that does business outside of the U.S. finds ways to save money on its tax bill. That is due, in large part, to the fact that the U.S. corporate tax rate is a whopping 35…