Omni Channel Entrepreneurship | Alexandra Mysoor
Episode Transcript of: Omni Channel Entrepreneurship | Alexandra Mysoor
Alexandra Mysoor
What omni channel really means is taking a holistic approach to your brand. It’s not being channel agnostic. It’s not just being an ecommerce distribution platform or bricks and mortar or even in some cases catalog Believe it or not, it’s still a very viable business. But how do you then put a digital layer on top of all of it because now it’s about customers having touch points everywhere.
So what do you call the customer in a Bloomingdale’s for example, who is you know, evaluating a pair of shoes taking pictures asking for opinions searching online? What do you call that customer where she shopping? She’s not shopping in the store only and she’s not shopping online only she’s having a brand experience.
And so I think a lot of big brands now understand that’s where the growth is, is understanding digital and how it relates to the customer. And that’s where omni channel really comes in taking a cohesive approach and thinking about the touch points.
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Alan Olsen, is the Host of the American Dreams Show and the Managing Partner of GROCO.com. GROCO is a premier family office and tax advisory firm located in the San Francisco Bay area serving clients all over the world.
Alan L. Olsen, CPA, Wikipedia Bio
GROCO.com is a proud sponsor of The American Dreams Show.
The American Dreams show was the brainchild of Alan Olsen, CPA, MBA. It was originally created to fill a specific need; often inexperienced entrepreneurs lacked basic information about raising capital and how to successfully start a business.
Alan sincerely wanted to respond to the many requests from aspiring entrepreneurs asking for the information and introductions they needed. But he had to find a way to help in which his venture capital clients and friends would not mind. The American Dreams show became the solution, first as a radio show and now with YouTube videos as well.
Always respectful of interview guest’s time, he’s able to give access to individuals information and inspiration previously inaccessible to the first-time entrepreneurs who need it most. They can listen to venture capitalists and successful business people explain first-hand, how they got to where they are, how to start a company, how to overcome challenges, how they see the future evolving, opportunities, work-life balance and so much more.
American Dreams discusses many topics from some of the world’s most successful individuals about their secrets to life’s success. Topics from guest have included:
Creating purpose in life / Building a foundation for their life / Solving problems / Finding fulfillment through philanthropy and service / Becoming self-reliant / Enhancing effective leadership / Balancing family and work…
MyPaths.com (Also sponsored by GROCO) provides free access to content and world-class entrepreneurs, influencers and thought leaders’ personal success stories. To help you find your path in life to true, sustainable success & happiness. It’s mission statement:
In an increasingly complex and difficult world, we hope to help you find your personal path in life and build a strong foundation by learning how others found success and happiness. True and sustainable success and happiness are different for each one of us but possible, often despite significant challenges.
Our mission at MyPaths.com is to provide resources and firsthand accounts of how others found their paths in life, so you can do the same.
About Alexandra Mysoor
Alexandra Mysoor is an accidental entrepreneur, having started two multi-million dollar businesses out of her home. She is currently incubating her latest business venture, Par Avion, out of Shanth Studio (www.shanth.com), an integrated digital retail studio.
Alexandra’s parents immigrated from India and grew up in the mid-west. She started her first company, a Digital PR agency, at the age of 24. After selling her business and having her first baby, Alexandra and her husband started Generation Orange.
An online retail site selling natural products for babies and the home with minimal environmental impact out of their house and growing it to tens of millions in revenue run rate. She has been featured on NPR, San Jose Mercury News and was named CNBC’s International Young Turk 2008 for her success as a GenY entrepreneur.
Inc Magazine name her a top entrepreneur to watch in 2011 and Huffington Post has named her a top 40 under 40 entrepreneur.
She has also been a showcase speaker at numerous conferences including the Kaufmann Foundation Global Entrepreneurship Week, Digital Hollywood, Internet Retailer and is part of the Extreme Entrepreneurship Tour.
Alexandra also serves on the board of Ideal Living, a multi-billion dollar direct response company. She recently finished filming a pilot for ABC Family entitled Mogulista.
Alexandra holds a B.A. from the University of California at Berkeley in Interdisciplinary Field Studies and is a degree candidate in Fashion Design at the Fashion Institute of Design & Merchandising.
Alexandra Mysoor is an accidental entrepreneur, having started two multi-million dollar businesses out of her home. She is currently incubating her latest business venture, Par Avion, out of Shanth Studio (www.shanth.com), an integrated digital retail studio.
Alexandra’s parents immigrated from India and grew up in the mid-west. She started her first company, a Digital PR agency, at the age of 24. After selling her business and having her first baby, Alexandra and her husband started Generation Orange, an online retail site selling natural products for babies and the home with minimal environmental impact out of their house and growing it to tens of millions in revenue run rate. She has been featured on NPR, San Jose Mercury News and was named CNBC’s International Young Turk 2008 for her success as a GenY entrepreneur, Inc Magazine name her a top entrepreneur to watch in 2011 and Huffington Post has named her a top 40 under 40 entrepreneur. She has also been a showcase speaker at numerous conferences including the Kaufmann Foundation Global Entrepreneurship Week, Digital Hollywood, Internet Retailer and is part of the Extreme Entrepreneurship Tour. Alexandra also serves on the board of Ideal Living, a multi-billion dollar direct response company. She recently finished filming a pilot for ABC Family entitled Mogulista. Alexandra holds a B.A. from the University of California at Berkeley in Interdisciplinary Field Studies and is a degree candidate in Fashion Design at the Fashion Institute of Design & Merchandising.
Alan is managing partner at Greenstein, Rogoff, Olsen & Co., LLP, (GROCO) and is a respected leader in his field. He is also the radio show host to American Dreams. Alan’s CPA firm resides in the San Francisco Bay Area and serves some of the most influential Venture Capitalist in the world. GROCO’s affluent CPA core competency is advising High Net Worth individual clients in tax and financial strategies. Alan is a current member of the Stanford Institute for Economic Policy Research (S.I.E.P.R.) SIEPR’s goal is to improve long-term economic policy. Alan has more than 25 years of experience in public accounting and develops innovative financial strategies for business enterprises. Alan also serves on President Kim Clark’s BYU-Idaho Advancement council. (President Clark lead the Harvard Business School programs for 30 years prior to joining BYU-idaho. As a specialist in income tax, Alan frequently lectures and writes articles about tax issues for professional organizations and community groups. He also teaches accounting as a member of the adjunct faculty at Ohlone College.