How to Create a Common Dream
Updated 12 8 20. All companies are out to achieve success. Success can be defined in different ways, but in most cases, companies define success by results. Many companies have mission statements, common dreams – or goals – that they use to motivate their workforce or to define their purpose. These statements are also often used to define success. Mission statements can be a valuable tool to help keep everyone within the company focused on the goal or purpose of a company and can be the shared, common purpose which will be the steadying reminder of the desired end result. However, are these mission statements or definitions of success really a common dream? What’s more, is there truly such a thing as a common dream?
Developing a Common Dream Together
When asked about this, Joel Peterson, Chairman of JetBlue and the Founder of Peterson Partners, responded with his take on common dreams. Joel has spent many hours speaking and writing about trust and integrity, including authoring the book “The 10 Laws of Trust.” Joel started by telling me that people have a hard time trusting something or someone if they don’t know what the goal is. “A lot of companies will actually create these mission statements…that are kind of interchangeable.” These kinds of statements aren’t really a common dream at all, according to Joel. In reality, they simply sound good. “People want to frame them and put them up on a wall.” However, “if you develop a common dream together that inspires people – which gets back to the idea that people want to be a respected member of a winning team doing something meaningful – you can develop a mission around that, and you’ll have people you can’t stop.”
Helping Others Achieve Their Dreams
Joel was also asked about the difference between a common vision and a common dream. It was pointed out that a common dream really gives a better visual of trying to make something happen that does not currently exist. Joel said that the mission at Peterson Partners is to help entrepreneurs achieve their dreams. Entrepreneurs have big dreams and they want to change the world. They want to do something that no one else has done before so they think very big. Therefore, “we view our role as capital providers as people who provide help to them, to help them achieve their dreams; and that becomes our dream.”
Coming Together for a Common Purpose
A common dream is not a mission statement or a company mantra placed on bulletin boards throughout an office building. A common dream is created when people or companies come together with a vision and a common goal and then work together to achieve that mission or goal. Having a true common dream can go a long way in helping all parties involved achieve the mission, or results, they are seeking. That can be a powerful driving force on the path to the success.
We hope you enjoyed this article about how to create a common dream. If you have any questions or need expert tax or family office advice that’s refreshingly objective (we never sell investments), please contact us at Info@GROCO.com or visit www.GROCO.com. Unfortunately, we no longer give advice to other tax professionals gratis.
As Property Values Soar In California, So Do the Tax Bills
As Property Values Soar In California, So Do the Tax Bills When it comes to taxes, sometimes it seems like if it’s not one thing, then it’s another. During the recession, when the housing market was taking a hit due to dropping property values, county tax assessors across the state actually dropped property tax bills…
Five Tax Items to Be Ready For This Year
Five Tax Items to Be Ready For This Year Although the most recent tax season is over one can never truly put his or her tax-planning hat completely away for the year. With tax laws and regulations always in flux, you have to make sure that you’re prepared for the upcoming tax season. It will…
Five Tips for Planning Your Taxes for Next year
Summer is almost here and that means people are getting ready to enjoy outdoor activities like BBQs & swimming and hiking & fishing. It’s also a great time to start thinking about your taxes for next year. What? It can’t really be time to do that, can it? Well, when it comes to tax planning,…
Simple Strategies for Avoiding an IRS Audit
Simple Strategies for Avoiding an IRS Audit sounds easy, but is it? Yes! Are you one of those individuals where the fear of an IRS audit keeps you awake at night? Well, you are not alone. It is one of life’s more complex fears. Never fun going into a room with someone that wants money…