Mike Koenigs, Serial Entrepreneur The Super Power Accelerator

 

About MIKE KOENIGS

About Mike Koenigs:

Mike Koenigs’ passion is turning business owners into Transformational Business Celebrity Influencers. He’s helped over 55,000 clients get attention, multiply your revenue, amplify, create awareness, become a bestselling author, speaker, influencer & media masters who get & command attention.

13-time #1 bestselling author, “Marketer of the Year”, serial entrepreneur, angel investor, filmmaker, international speaker & patented inventor. Mike built & sold his last two businesses to publicly-traded companies, his most recent exit was selling Traffic Geyser & Instant Customer. His first exit, Digital Cafe, was sold to the publicly-traded Interpublic Group in 1999.

Mike Koenigs is a stage 3a cancer survivor! After completing 9 months of chemotherapy & 33 radiation treatments, his doctors say he’s healthy & cancer-free. His 13th book, “Cancerpreneur” gives anyone with cancer hope & a system for survival.

It’s not all about the money, an active philanthropist, Mike has raised over $2.6mm for the “Just Like My Child” foundation.

Mike has interviewed, consulted & advised celebrity clients, billionaires & bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, JJ Virgin, John Assaraf, Brian Tracy, XPrize founder Peter Diamandis, Jorge Cruise, Harvey Mackay, Daniel Amen & Darren Hardy. He’s created over 1,800 bestselling authors worldwide.

Bio Source: LinkedIn

 

Transcript

 

Alan

Okay. Welcome to today’s show. I’m with Mike Koenigs Mike, welcome.

 

Mike

Thanks. Really nice. Nice being here today with Alan.

 

Alan

So, Mike, for the listeners here you’ve done quite a bit in your life in the world on entrepreneur is and but can you give a background to the listeners of your life journey? What brought you up to where you are today?

 

Mike

Sure. Born and raised in a very small town in Minnesota, Eagle Lake, Minnesota. My dad’s a barber. I’m the oldest of four kids sent to Catholic school for 12 years. And I was an altar boy for many of those, and always loved entrepreneurship. In fact, my dad was a consummate entrepreneur himself. Besides being a barber, he was the city clerk, the building inspector, also a very talented entertainer, so he played music at every retirement home. And he was just a funny nice kind man. And but we didn’t have money. And I did not particularly feel like I belonged in little Eagle Lake, Minnesota, we had population 763. So at an early age, I started mowing lawns, painting, shoveling snow had a paper route. And on my 16th birthday, I started working full time at the local gas station. The owner was on a on my paper route. And then I also taught myself how to program and I decided that was my way out of small town and I taught myself how to write video games. So if you’ve advanced a little bit, I wound up starting a company called Digital cafe we were one of the first digital marketing agencies in the world in Minneapolis, that got acquired by the Interpublic group IPG. And then I started two software companies. One was called Traffic Geyser, the other was instant customer. So along the way, I learned marketing because I loved the market. I loved the sell. But I also wanted to explore what would it take to create recurring income and at the time software, our SAS was that. And somewhere along the way, I had a, I got cancer, I had diagnosis, stage three a colorectal cancer and just about killed me. And then I started another company called you everywhere now where we help people build platforms. I sold that a couple years ago. And now I just work with business owners and create brands, I help them find money in their businesses, create the messages that enable them to get it ethically and in a fun way, and in a repeatable way. And so, one thing I learned about myself along the journey is I, I don’t like running companies. I like starting them. So now I get to start a lot of companies with business owners and find creative ways to build and grow their businesses without having to run them.

 

Alan

You know, Mike, you have a remarkable career and in starting several companies and assisting others through their life journey as they fulfill their visions. There was a period of time though, when you felt something wasn’t quite right. something was missing, and that you needed to reinvent yourself. Can you walk through that process of you know, why did you have the feeling and how did you respond to that?

 

Mike

Well, I know I was talking to Dan Sullivan about this and he found he felt I had seven reinventions. So I’m not going to bore you with all of them, but there’s something that all of them have in common. I so this is a joking, not joking statement, which is my first business cost me my first marriage. My second third almost cost me my life. And I really found what my own limitations were along the way, which was I wasn’t good at managing the stress. I never enjoyed managing people I liked getting my hands dirty working with people. And also I got bored fast. That’s the truth. And you know, the nature of business and the nature of life is it’s very, very cyclical. So I’d say the most important thing was, I reached a point where I felt like I was dying inside if I kept on doing what I was doing. And I had to find a way to honor what I think was my soul. And my purpose along the way, and growing up in a little tiny town in Minnesota didn’t teach us a lot about being honest with ourselves. You know, there was a lot of cookie cutter, cookie cutter mentality about, you know, the way life should be. And we followed certain rules and suppressed a lot of our emotions. And I look at my parents, kind, beautiful, wonderful people who lived in a state of denial, a lot of the time, and I couldn’t do that I felt like I’d be dying inside. If I didn’t honor whatever that urge was.

 

Alan

You know, when, when you went through this process, then how did you? How did you pull yourself up to say, Okay, I’m going to do this in a different way, I’m going to re energized by life because, you know, we live in a in this pandemic today, where there’s a constant change in the barrage of information load, going into people’s minds, a lot of people are feeling that so maybe your advice to the person who says, How do I reinvent myself? What would you say to them?

 

Mike

Well, I’m going to give you my last major reinvention, because I think it’s most applicable. And my suspicion is, it probably will reach your audience from an age perspective, too. So my last big one happened about three, three and a half years ago. And I had been running a company that in a lot of ways I loved we after having software business, and which was big, expensive. A lot of things could break at any given time, I got really interested in the new publishing model, Amazon allowed books to be published. And so we help business owners write books and become best selling authors 1800 people went through our programs, we taught them how to speak and speak and sell from stage how to turn their IP into products. So how to create products, then how to coach consult, advise. And then finally, we media train. So I have a nine set studio in San Diego where people would come in, we teach them how to present and perform on camera how to speak properly. And we did you know photos, we create all their media materials. But the business process broke badly. We depended on Facebook advertising and YouTube advertising and automated funnels. And periodically, the algorithm breaks. But we had two bad things happen at once. One of them was Facebook changed their algorithm. And the second thing is our ad agency just quit and didn’t tell me and left a bunch of ads running and I woke up one day I was $150,000 upside down with no traffic, no sales to show for it. And it’s just it hurt. And I had this dark night of the soul moment that I couldn’t articulate them, but I can now which is I had outgrown who I was, what I did, why did it and who I did it for I felt trapped and empty in the way that business ran is was kind of a bit of a personality business. It was me on stage being a character. And we had systems and processes but in order to get it to the next level, it would have required a lot of work. And to make things worse, I had my I signed contracts for almost two years worth of hotel agreements which you’ve got to personally guarantee. So if I were to shut down the business, I would have had to write a check for like a million and a half dollars and I wasn’t prepared to do that. And I for the first time that I know of in my life I had physical chemical depression, like I felt like I wanted to be dead. It was that dark. And you know in my way I felt like I have no right to feel that we have a beautiful wife I’ve got my son you know I’ve done well blah blah blah but it’s like when your brain chemicals are off they’re off and I just didn’t see a way out. And fortunately, I had some coaches, some advisors, I was open and honest with them. And for whatever reason, I figured out a creative way to unravel my very complex business and shut it down elegantly. And then out of the blue, someone showed up and bought all my products in the business while I wound it down elegantly, but it took about 10 months, which is shorter than I thought. But the bottom line is, if I had a message for someone, it’s first of all, you’ve got to get a coach in your life. Ideally, one who’s been through what you’re going through. And you got to be honest with yourself and really trust your feelings. You know, when that when everything inside of you is saying, This is wrong, I think when I got cancer, I think I had a lot of, um, managed emotions that manifested as a disease. And I really think that there is an emotional cause to physical disease, and you’ve just got to honor your soul.

 

Alan

It’s a very powerful statement, and I appreciate you sharing that today is I know, there are several listeners that will gravitate towards that mic and, and understand they’re not the only ones that have gone through.

 

Mike

That is exactly right. Yeah, nailed it. Elon, you’re not alone. You’re not alone. You’re not alone.

 

Alan

So moving, moving through all this, you push forward. Let’s go and talk about your current company. super power is accelerator. I love the name in thinking name says it all. So tell us about that. And how it works?

 

Mike

Well, um, well, here, I have it running behind me. There you go. So here’s the short answers this every business owner I’ve ever met, knows that they could be telling their stories better attracting better customers, they could be upgrading themselves, and they’re leaving money on the table. And they’d also like to find a way to produce recurring income or revenue, and attract a better customer or work with if I said to you, if you only worked with 2% of your top clients and customers, and spent 99% of your time and your superpower, what would that look like? And of course, I get barraged with all sorts of really great answers, you know, here’s what it look like. And then also, you know, you talk to someone and business owner, and they feel like they have to be there to do the pitch, or they’re going to do it better than someone else. They don’t feel like there’s replication, they haven’t monetized their IP, or they’d like to spend more time sharing wisdom and messages and not running the business, right. That’s what every business owner has in common. Either all those are most of them. And so that’s basically what we do is we first of all, find opportunities in a business that are not being monetized. And find the most effective way to craft the marketing the messaging or what we call conversion collateral to make that happen. And on a personal side, one thing that I this is part of a way of honoring myself and my team as well, you know, we’ve got a team, it’s not all about me, I’ve got a great team, but I don’t like running companies, but I love starting them. So this is a way that I can help a business start a profitable business within a business and do it very successfully without me having to run it. So it’s sort of like my best superpower is given to you. And he gets to take advantage of it. And it’s fun because we work it’s super intense for like a Delta Force team that comes in and does stuff that is very rare inside an organization. The founder loves it because they’re moving forward and it’s profitable to

 

Alan

you know, you mentioned the your coach, Dan Sullivan. What impact can a vision with a vision coach have in your life, you know, how did how does Dan interplay with you?

 

Mike

Alright, well, I have a slightly unique relationship with Dan. I’ve known him 15 years I’ve been part of coach This is my eighth year. And I’ve had plenty of coaches like I’ve been in a lot of groups. And I called Dan, a combination of a best friend, brother, father, grandfather, mentor, all rolled in one. And we do a podcast together as well, which the beauty of that is, I get to be around this genius a couple times a month, usually, to create our content. And I get to selfishly ask him questions that I want to know about. Or when I hear business owners struggling with something, I get the frame that and ask the story and collaborate with him. So I think that’s called that one level, which is the personal that’s kind of hard to get to, because, you know, building a relationship with Dan takes a lot of time. And it needs to feel collaborative to him as well. And on the other side, out of all the coaching mastermind groups, etc, I belong to, I found it to be the most valuable because of the shortcuts, the thinking the intellectual shortcuts, every single meeting, we get a new tool, in this case, Daniel have like a new book, I just had one sitting on my desk here, inside is what a scorecard and everything he does is driven by mindsets. And you start thinking differently about the problems that exist inside your life. And then you get to meet with other business owners going through the same challenges and talk about them and support each other. And, again, this whole notion of you’re never alone, you feel like you’re part of a community and a family. And in a way, I’m not answering your question, because yes, specifically about the coach, but I think a great coach brings an ecosystem, and a way of thinking that when it’s done right, extends beyond the individual. And, and that’s and I think in every great relationship, there needs to be relationship velocity, meaning a commitment to like a great marriage. If you think about marriages that last, both people are committed to the same values and growth and support each other even when one is maybe accelerating at a slightly different rate. And you’ve got a you’ve got a North Star. And I think that’s what a great coaching relationship provides as well.

 

Alan

You know, my, I wanted to turn back to the super Palak celebrator. And in the in the process of a person coming on board, you don’t just take anybody off the street, you kind of screen them. Can you walk us through the process which you take a client to onboard them as part of your community? Yeah,

 

Mike

thank you, thank you. And this will be something they’ll be super, super helpful or useful for anyone because I believe a great enrollment process begins with the hero’s journey, where you help your prospect or I like to think of as a deeper relationship, experience success in advance and visualize with clarity, a better life a positive future for themselves, their families and their business and their customers and clients. You know, it’s playing the long game. So the first thing is due to the nature of what we do I only work with business owners and founders. And then are there b2b businesses. If they’re b2c? I’ll look at them. But it’s not my favorite area. I don’t like selling wide and shallow I like narrow and deep, deep, meaningful relationships. And the first thing we do is find ways to craft offers that are two to 10 times higher than you’ve had in the past. But the onboarding looks like this. I’d say, Alan. Let’s pretend let’s assume that you know a little bit about what I do. So you’ve been pre framed a little bit. I’d say Elon, imagine if you and I started working together today. Knowing what you know about how I can help you build and grow your business. What if we were to meet one or even three years from today? What would life look like for you to feel happier satisfied with your progress and credit or credit Let us do that is a variation of the Dan Sullivan question. But I want you to describe a different life and a better life. And that’s really where you open up and say a lot of things and I take copious notes, I really listen. And I’ll ask why questions along the way, and get to what we agree is, is your truth. So that’s step one is a clarity of a better positive future. And then the next question is, you know, what are the things that are preventing you from experiencing or having that right now, in Strategic Coach language, they call those the dangers, but it’s, you know, whatever is preventing? And then, again, you’ll come and say, well, it’s this and this, I don’t have the right who’s on my team, limited budget, haven’t been able to whatever, whatever, whatever it stack stack, stack stack stack. The next question is, so Alan, could you describe what kind of opportunities you feel are out there that you’re either not taking advantage of for whatever reasons, or some new things you’d like to do, but don’t know where to start? Or, if you could spend all your time with your best clients in your superpower, what else would you be able to do right now? That’s, again, where we imagine together. And I might say, you know, what’s that costing you to not be able to do it? And what could the benefits be? If you did spend your time there. So now in from a salesmanship perspective, that provides leverage, but it also, it allows us to put a little fire under their rear end, when we get to the conversation about, you know, life is short, why not spend all your time in the space that gives you the most joy? and provides the most value? And then the last question, which is always my favorite, which is what’s your superpower? If you could spend 99% of your time doing what you love to do and what you’re best at that provides the most value to you and the people around you? that literally, as I like to say, gives glory to God gives glory to your Creator and honors your soul? What is it describe it? And the and between those answers, notice that, yes, it involves the business. But I believe that a great North Star founder injects their DNA into the organization that provides charisma systems processes, it attracts great employees in teams, which in turn attracts great customers and clients, which in turn, motivates innovation and creativity in an organization that DNA is injected in an organization and remains for a long time to come when it’s done. Right. And this is a way to get to that.

 

Alan

You know, I love that I love the onboard process, and also the fact of recognizing the uniqueness of every individual’s independent gifts. Vision. And, and you’re not afraid to use the word God, you know, for a foundation of life. Mike, if somebody wants to come on board, or reach out to you say, Hey, Mike, I got a great idea. I need somebody like you to coach mentor me through, how do they go about reaching you?

 

Mike

Wow, I didn’t expect that that’s very kind Well, you can visit my website, which is my name, MikeKoenigs.com/contact, you can send an email to my name. But I’ll give you two ways. But I’ll say MikeKoenigs@gmail, that’ll get to me through my assistant. And then we also have a phone number, which is 858-412-0858. And any one of those three works. I’ve got a great team that will follow up and I will respond. You personally just say that Alan Olsen sent you that will get everyone’s attention and American Dreams. If you go by either one, just put that in the subject line. And I’ll follow up personally with you. So thank you. I did not expect that Alan’s very kind.

 

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